Furthermore, the Milluk team developed a new Global Client Engagement Model/Playbook. This new model provided our client with a broader, more multifaceted perspective of their clients’ needs.


Effective implementation over a span of 6 months allowed our client to become the most important and valued commercial insurer for their customers based on customer feedback surveys.

A US based P&C insurer had significant potential and opportunity to maximize sales through existing accounts while building a strong foundation for new business and delivering their value proposition in an impactful way.


Approaching the universe through several lenses of current in-force business, new business opportunity, and the complexity of accounts, the Milluk team segmented our client’s universe into groups to more efficiently deliver value to customers through our client’s expertise, capabilities and services.

Strategic Development: New Client Engagement Playbook Focusing On The Customer